Marketing Promotion Schemes
4.1. International Cooperation Scheme
List of approved International Events (Exhibitions, Trade Fairs etc.) under International Cooperation (IC) for the year 2019-20. Click here
|Related Scheme||International Cooperation|
|Description|| The scheme covers the following activities:|
a) Visit of MSME delegations to other countries in international exhibitions/ trade fairs, conferences/ summits/workshops etc. for exploring new areas of technology infusion/upgradation, joint ventures, improving market of MSMEs products, etc.
b) Participation of MSME delegations in international exhibitions, trade fairs and buyer-seller meets in foreign countries.
c) Holding international conferences/summits/workshops/seminars relating to MSME sector to be organized in India by the Industry Associations/ Government organizations.
d) Holding/organising mega international exhibition or fair and international conferences/seminars/workshops, Joint Committee Meetings/Joint Working Group Meetings/Government to Government bilateral meetings with outer countries in India by Ministry of MSME or organizations under it.
e) Sending a delegation of the Ministry of MSME to an International Exhibition/Fairs/Conference in foreign countries.
|Nature of assistance||IC Scheme provides financial assistance on reimbursement basis for airfare, space rent, freight charges, advertisement & publicity charges and entry/registration fee on reimbursement basis in case of participation in international exhibitions/trade fairs.|
|Who can apply?||Government Institutions and Registered Industry Associations associated with promotion and development of MSME sector.|
|How to apply?||Applications for financial assistance can be sent in the prescribed form to the Director (International Cooperation), Ministry of MSME, Udyog Bhawan, New Delhi -110011.|
|Whom to contact||Director (IC), M/o MSME|
Ph: 23063198, Fax: 23061756
Email : gs[dot]perni[at]nic[dot]in
|Download Scheme Guidelines (English)(Hindi)|
4.2. Marketing Assistance Scheme
|Related Scheme||Marketing Assistance Scheme|
|Description|| The marketing assistance scheme provides assistance for the following activities:|
a) Organisation of exhibitions abroad and participation in international exhibitions/ trade fairs
b) Co-sponsoring of exhibitions organised by other organisations/industry associations/ agencies;
c) Organising buyer-seller meets, intensive campaigns and marketing promotion activities.
|Nature of assistance||
(a).The maximum net budgetary support for participating in an
international exhibition/trade fair would normally be restricted to an
overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American
(b). The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation etc. However, the budgetary support towards net expenditure for organizing such exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh.
(c). Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.
|Who can apply?||MSMEs, Industry Associations and other organisations related to MSME sector are eligible to apply.|
|How to apply?||
Applications/proposals seeking assistance under the scheme should be
submitted to the Branch Manager of the nearest office of the National
Small Industries Corporation, with full details and justification in
support of the application.|
(a). The Guideline of Marketing Assistance Scheme is available on the Ministry’s Website i.e. http://msme.gov.in
|Whom to contact|| GM (Business Dev.), NSIC|
Email : exhb[at]nsic[dot]co[dot]in
|Download Scheme Guidelines|
4.3. Procurement and Marketing Support Scheme (P&MS)
|Related Scheme||Procurement and Marketing Support Scheme (P&MS)|
|Description|| The Procurement and Marketing support Scheme would cover the following activities:|
• To encourage Micro and Small Enterprises (MSEs) to develop domestic markets and promotion of new market access initiatives.
• To facilitate market linkages for effective implementation of Public Procurement Policy for MSEs Order of 2012.
• To educate MSMEs on various facets of business development.
• To create an overall awareness about trade fairs, latest market technique and other such related topics etc.
|Nature of assistance|
|Who can apply?||Individual Manufacturing/Service MSEs.|
|How to apply?||Eligible MSEs may submit their application online or system in place.|
|Whom to contact||Joint Development Commissioner, |
O/o DC, MSME
Nirman Bhawan, New Delhi
Tel.: 011- 23061091
|Download Scheme Guidelines|